MK Analytics contributed to an academic study establishing the need for better independent testing of legal cannabis products for contamination and accurate potency labeling.
The paper is published in the American Society of Mechanical Engineers’ Journal of Testing and Evaluation
Market Audits Combat Cannabis Misinformation
Journal of Testing and Evaluation, American Society of Mechanical Engineers
Victoria Turkington, Yasha Kahn, Lacey Keller, John Willis, Ava Hamilton, Hailey Utech, Jamie Toth, Jeff Rawson
We demonstrate cannabis products whose contents and safety are mislabeled and we show how active monitoring through off-the-shelf testing and forensic data analysis can dispel this misinformation… We demonstrate how the analysis of aggregated test results can pinpoint manipulations of data by bad actors in the testing industry… Our results demonstrate a strategy for actively monitoring a market for cannabis to make consumers safer: using periodic testing of products off the shelf to probe overall consumer value, and forensic data analysis to identify bad actors in the cannabis testing industry.