experience
MK Analytics, Inc. (MKA) is a 100% woman-owned and woman-led data mining and analytics firm with over 50 years of combined experience. MKA specializes in creating tailored platforms and reports integrating disparate data and providing actionable insights for non-technical collaborators in not-for-profit, government, and private sectors. The MKA team frequently steps into new subject matter areas, quickly gaining a mastery of the intricacies of the relevant data to deliver thorough and actionable analyses. Through the leadership and vision of its co-founders, Lacey Keller and Meredith McCarron, MKA has established itself as a trusted partner for nationally known non-profit organizations, the federal government, state attorneys general, local governments, and many of the largest plaintiffs' law firms in the country.
recent Work
Served since 2019 as designated experts in data mining and analytics in high-stakes litigation, including the National Prescription Opiate Litigation and related casework, resulting in billions of dollars in settlements, never being limited or excluded by a court.
Developed interactive dashboards and maps as part of an expert report for the litigation surrounding the Red Hill Bulk Storage Facility in Honolulu, Hawaii.
Analyzed publicly accessible reports and data obtained through numerous freedom of information requests to identify discrimination within a state’s prison system and parole practices (ongoing litigation).
Scraped business profile listings from Groupon.com and provided text-based analytics to identify business profiles that were created without the business’ consent, containing misleading language to consumers, which resulted in a settlement with the company.
Conducted a comprehensive analysis comparing smoking rates to cigarette purchases by state, utilized pack survey data and national purchasing data to reveal states with significantly lower sales than those who use tobacco products, and highlighted potential tax evasion and non-compliance issues (ongoing litigation).
Extracted data from low-resolution PDFs and integrated other relevant data sources to investigate possible discrimination in court practices (ongoing litigation).
Compared device logs and federal documentation from a medical device company to align what data logs were to what should be available for a certain set of scenarios; compared these findings to defendants’ claims made about the devices’ operations (ongoing litigation).
Extracted data from PDF reports from the Center for Medicare/Medicaid Services (CMS) and merged those reports with data collected from Form 990 filings with the Internal Revenue Service (IRS) and campaign contributions made at the state and local level, looking for potential malfeasance (ongoing litigation).
Developed a tool to extract publicly available data such as street permits, pothole repairs, and 311 complaints in a geographic area and time for various litigation in New York City (ongoing litigation).
Developed dashboards and natural language processing algorithms for determining discrimination against tenants with Section 8 housing vouchers (ongoing litigation).
Developed and consulted on data integration and visualization tools for gun violence and firearm manufacturing for Everytown for Gun Safety, the country’s largest gun violence prevention organization.
Developed real-time software application for law enforcement agencies to detect trends, patterns, outliers, and red flags to combat firearms trafficking for the Baltimore Police Department and the Illinois Office of the Attorney General.
past work
MKA's founders were instrumental in establishing the Research & Analytics Department at the New York State Office of the Attorney General (NYAG), the first department of its kind across the nation. They expanded their engagement from solely working with the executive bureau within the NYAG to establishing trusted partnerships in building cases from inception, fostering enduring relationships that extend beyond their NYAG tenure. The work of the Research & Analytics Department was instrumental in some of the most notable cases brought by the office, resulting in hundreds of millions of dollars in settlements and several guilty pleas. Prior to founding MK Analytics, the co-founders were instrumental in a number of cases at the NYAG, resulting in hundreds of millions of dollars in settlements and guilty pleas:
Served as the data science team behind the $174.2 million settlement with Time Warner Cable, resolving claims of unreliable and subpar internet service provision to customers.
Headed the data science efforts against brokers of foreign exchange currency options, leading to at least $12.5 million in settlements and guilty pleas to charges of securities fraud.
Co-authored and provided analysis for a report on illegal Airbnb rental activity in New York City, leading to significant media coverage - including A1 on the New York Times - as well as reforms by the company.
Uncovered hundreds of landowners potentially non-compliant with New York City’s 421-a tax benefit program through data analysis, leading to several settlements with landlords.
Contributed significantly to the case against landlord Steven Croman, resulting in an unprecedented $8 million restitution to tenants and bringing about improved oversight and management for over 100 Croman properties by using proxy variables found in publicly available data to identify illegal construction intended to harass and intimidate tenants.
Was a primary driver of the team that relaunched NYOpengovernment.com, a joint project between the NYAG and New York University. The site offered an unprecedented interface which provided an innovative interface enabling the public to seamlessly navigate and connect data from 12 distinct public datasets, empowering them to access a comprehensive range of information from contact details to campaign contributions available in both bulk and filtered formats to facilitate independent analysis.
